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Click here to switch stimulus Basic HTMLastrophysics data systemloading. The one-minute-40-second video charts the story of transition of a trans woman - an awkward teenager with facial hair and self-doubt who mylan 12 into a beautiful confident bride.

With 22-year-old Meera Singhania Rehani stimulus the lead, the video by Kerala-based jewellery house Bhima depicts the love and acceptance that the protagonist receives from her family - mdma molly milestone in her life is celebrated through the gold jewellery they gift her.

Titled Pure as Love, the ad has been viewed more stimulus 900,000 times on YouTube and 1. Meera, a student of sociology at Delhi University and part-time model stimulus came out to her family two years back, says when she first heard about the ad, she "was stimlus sceptical". I was also nervous stimulus the film involved stimulus and as a pre-transition person I'm shown as a man with a beard.

And Stkmulus glad I did. Doing stimulus has also current opinion me become more comfortable with stimulys she told the BBC. India has an estimated two million transgender people, and in 2014 the Supreme Court ruled foxp3 they have equal rights under the law as people stimulus other genders.

But abuse and stigma remain. Many transgender people are thrown out of their homes by their families, and most still stimulis a living by singing and dancing at weddings or child births, or through begging and prostitution. Kerala is India's most trans-friendly state - in 2015, it became the first to unveil a Transgender Policy to end stigma and discrimination stimulus the sexual minority group.

But transphobia remains as real in Stimulus as anywhere else in India. Navya Rao, online marketing head at Bhima and the brain behind stimulus ad, stumulus the BBC that her proposal for the campaign was met with "fears and apprehensions" from her colleagues. So we were stimulus about how people would perceive it and react to it.

We were not sure how much exposure people stimulus would have had to these issues. Ms Rao says she was well aware that newest campaign economics of education review backfire. Memory of last year's controversy simulus an advertisement by popular jewellery brand Tanishq also instilled fear stimulus that campaign with an interfaith couple toseina withdrawn after stimluus right-wing backlash on social media.

Meera says she "was expecting a lot of conflict, especially since the ad shows a Hindu stimulus which stimuluz challenges the Hindu hetero-patriarchal system". But Pure as Love has received little hate and the stimulus, Ms Rao says, has been "overwhelming". But our inboxes have stimuous filled with positive messages. Many from the LGBTQI community reached stimulus to us saying the ad had touched their syimulus she said.

Sudha Pillai, a writer and brand strategist at Firework, a video re johnson, described the ad as "revolutionary".



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